Collection
Reliable public sources
We integrate feedback and reviews from digital channels to provide a consolidated view of what customers and competitors are experiencing.
Inroots is the company that created and operates the Yellow Tokens platform.
Our mission is to make the consumer’s voice heard inside companies.
We combine strategy, public data, and technology to consolidate and analyze feedback from multiple platforms, delivering actionable plans for marketing, CX, operations, and product teams.
We integrate feedback and reviews from digital channels to provide a consolidated view of what customers and competitors are experiencing.
Topic summaries, trends, CSAT/NPS, and action-oriented SWOT analysis — all designed for fast, accurate decision-making.
Practical roadmaps by area (marketing, CX, operations, product) to increase satisfaction and capture competitors’ demand.
Inroots also supports research and innovation initiatives focused on customer feedback analysis and retail intelligence.
Analytical software for customer feedback, with strategic analysis, CSAT/NPS, and action plans.
Go to Yellow TokensFrom taxonomy design to action-plan frameworks, we help teams turn feedback into measurable outcomes.
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