WHAT
WE
DO

MARKET INTELLIGENCE FOR STRATEGIC DECISIONS

Inroots delivers strategic assessments and tailored market intelligence and customer experience projects, transforming data and customer feedback into strategic insights that support business decisions.

We combine expert analysis, competitive intelligence, and proprietary technology, including Yellow Tokens, to identify opportunities, guide improvements, and support operational development.

How we do it

We develop market intelligence assessments and projects using public data, customer reviews, and competitive analysis. We combine technology with strategic interpretation to identify opportunities and develop recommendations and action plans for marketing, CX, operations, and product teams.

Collection

Reliable public sources

We integrate feedback and reviews from digital channels to provide a consolidated view of what customers and competitors are experiencing.

Analysis

Actionable insights

Topic summaries, trends, CSAT/NPS, and action-oriented SWOT analysis — all designed for fast, accurate decision-making.

Recommendations

Action plans

We turn analytical findings into prioritized recommendations and action plans, supporting business decisions and improvement initiatives across marketing, CX, operations, and product.

Research & innovation

Inroots also supports research and innovation initiatives focused on customer feedback analysis and retail intelligence.

Platform

Yellow Tokens

Analytical software for customer feedback, with strategic analysis, CSAT/NPS, and action plans.

Go to Yellow Tokens
Capabilities

Advisory & Enablement

From taxonomy design to action-plan frameworks, we help teams turn feedback into measurable outcomes.

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