Origin
From marketing projects to data intelligence
Founded in 2017, Inroots began as a marketing and communications consultancy and evolved into a technology company specializing in market intelligence and customer experience.
Inroots is a Brazilian company that blends technology, data, and strategy to turn customer feedback into practical knowledge and business decisions.
Founded in 2017, Inroots began as a marketing and communications consultancy and evolved into a technology company specializing in market intelligence and customer experience.
Our purpose is to turn public consumer opinions into meaningful change. Listening, understanding, and acting on what customers say is the foundation for stronger, more trusted companies.
Inroots created and is responsible for operating the Yellow Tokens platform — software that transforms public feedback into competitive intelligence, CSAT/NPS, and strategic action plans.
As an extension of our purpose, we support public-facing research initiatives that demonstrate the platform’s value at scale, using real data and transparent methods focused on retail satisfaction analysis.
We work so the consumer’s voice is heard, understood, and turned into concrete actions inside companies.
We use technology and public data to translate real feedback into market intelligence, insights, and action plans that help companies evolve from customer opinion.
We aim to be a global reference in solutions that bring companies and consumers closer, making feedback a central element of strategic decisions.
We operate with responsibility and empathy, valuing human relationships, the ethical use of technology, and the positive impact of data on society.